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E-bikes are not the cheapest thing in the world, and actually the price has been coming down from what it was four years ago. If it goes back up a little bit it’s not going to make or break the e-bike space.” Motostrano owns two e-bike stores in the San Francisco Bay Area. “E-bikes are not the cheapest thing in the world, and actually the price has been coming down from what it was four years ago. The pricing is what it is,” said Joe Witherspoon, founder of Motostrano. Other retailers who shrug off the tariffs noted that the fast evolution of e-bike technology in recent years has driven down prices across the board. “We’re more impacted by the fluctuation of the euro to dollar than anything else,” he added. Nolte said the tariffs may end up benefiting his brands because they help “normalize” e-bike pricing by forcing up the price of low-cost Chinese-made bikes. Most of them are not making their bikes in China, so it hasn’t really had as much of an impact on us,” said Chris Nolte, owner of Propel Electric Bikes in Brooklyn, New York, and, soon, a second location in Long Beach, California. “We’ve focused a little more on premium brands. Instead, the bigger impact appears to be on direct-to-consumer brands and on electric share bikes and scooters, where price is a much bigger concern. But many suppliers and retailers say most premium brands typically sold at IBDs are not affected, since these bikes don’t come from China.
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(BRAIN) - Industry associations continue to lobby against the 25 percent tariffs imposed on Chinese-made electric bikes and motors.